Armada

    Terms of Use

    Free Plan – Armada (armadagrowth.com)

    If you have a paid subscription, these TOU do not apply. Please refer to our General Terms and Conditions instead.

    Article 1 – Purpose

    These Terms of Use (hereinafter "TOU") define the conditions under which SnatchBoard SAS, registered with the Aix-en-Provence Trade and Companies Registry under SIREN number 934 343 633, publisher of the Armada platform accessible at armadagrowth.com (hereinafter "the Publisher"), provides its users (hereinafter "the User") with free access to its online advertising creative management and publishing service (hereinafter "the Service").

    Use of the Service under the free plan implies full and unconditional acceptance of these TOU.

    Article 2 – Access to the Service

    Access to the Service requires the creation of a user account on the Armada platform and the connection of one or more advertising accounts (Meta Ads, Google Ads, or any other advertising network supported by the Service).

    The free plan provides access to a limited set of features, as described on the pricing page of armadagrowth.com. The Publisher reserves the right to modify this scope at any time.

    Article 3 – Collection and Use of Advertising Performance Data

    In consideration for free access to the Service, the User expressly authorizes the Publisher to collect, store, and exploit advertising performance data from the advertising accounts connected to the Service (hereinafter "the Data").

    The Data includes, without limitation: amounts spent, impressions, clicks, conversion rates, cost-per-action metrics (CPA, CPM, CPC), return on ad spend indicators (ROAS), targeting and audience data, and any other performance metric made available by the connected advertising platforms.

    The Publisher undertakes to use the Data exclusively for internal and commercial purposes, including but not limited to:

    • analysis and understanding of the online advertising market;
    • identification and targeting of potential clients for the Publisher's commercial activities;
    • improvement and development of the Service;
    • production of aggregated and anonymized statistics.

    The Data will under no circumstances be resold or transmitted to third parties in a form that would allow the direct identification of the User or their specific campaigns.

    Article 4 – Personal Data and GDPR

    The processing of the User's personal data (name, email address, advertising account identifiers) is carried out in accordance with Regulation (EU) 2016/679 (General Data Protection Regulation, hereinafter "GDPR") and French Law No. 78-17 of January 6, 1978, as amended.

    The Publisher acts as data controller for the data collected through the Service. The legal basis for the processing of advertising performance Data under the free plan is the User's consent, evidenced by the acceptance of these TOU and the voluntary connection of their advertising accounts.

    The User has the right to access, rectify, erase, restrict processing, data portability, and object to processing. These rights may be exercised by email at: legal@armadagrowth.com.

    In the event of withdrawal of consent, access to the free Service will be terminated. Data that has already been collected and anonymized prior to withdrawal may continue to be used in aggregated form.

    Article 5 – Intellectual Property

    All elements constituting the Service (software, interface, source code, algorithms, documentation) remain the exclusive property of the Publisher.

    The User retains full intellectual property rights over the advertising creatives and content they import into the Service.

    Article 6 – Liability

    The Service is provided "as is" under the free plan. The Publisher does not guarantee uninterrupted availability of the Service, nor the absence of errors or malfunctions.

    The Publisher shall not be held liable for any direct or indirect damages resulting from the use or inability to use the Service, nor for the content of the User's advertising creatives.

    The User is solely responsible for compliance with the terms of use of the advertising platforms to which they connect their account.

    Article 7 – Duration and Termination

    These TOU are entered into for an indefinite period from the date of creation of the user account.

    The User may terminate their account at any time by sending a request to legal@armadagrowth.com. Termination will result in the removal of access to the Service and the cessation of new Data collection.

    The Publisher reserves the right to suspend or terminate access to the Service in the event of a breach of these TOU, with 10 business days' notice sent by email.

    Article 8 – Amendments to the TOU

    The Publisher reserves the right to amend these TOU at any time. The User will be notified of any material changes by email or through a notification within the Service. Continued use of the Service after notification constitutes acceptance of the amended TOU.

    Article 9 – Governing Law and Jurisdiction

    These TOU are governed by French law.

    In the event of a dispute relating to the interpretation or performance of these TOU, the parties agree to seek an amicable resolution. Failing that, the dispute shall be brought before the Commercial Court of Aix-en-Provence, which shall have exclusive jurisdiction.

    Article 10 – Contact

    For any questions regarding these TOU or the use of the Data, the User may contact the Publisher at: legal@armadagrowth.com.