TL;DR
Meta's Advantage+ Creative Enhancements promise automatic optimization but deliver brand distortion and AI slop. You can't disable them at the account level, forcing manual opt-outs per ad. Third-party tools like Armada offer the control Meta won't give you.
Key Takeaways
- 1Facebook Enhancements can't be fully disabled—they re-enable automatically
- 2AI-generated modifications distort brand identity with wrong colors, fonts, and logos
- 3You're forced to manually opt out of enhancements for every single ad
- 4History shows some AI features improve over time (PMax), while others remain useless (Auto-apply Recommendations)
- 5Third-party tools like Armada let you ship ads with full control over enhancements by default
The Universal Media Buyer Complaint
The only thing where all media buyers agree is that the Facebook Enhancements just don't work. You open settings, you deactivate everything, and the system still decides it knows best and turns one small enhancement back on for you.
We've seen it all: suddenly our ads are showing different colors, typography, logos, and even promo codes. And no one's to blame. The balance between automation and control is a very subtle one, and platforms are still fighting hard to get it right.
More than ever, platforms demand authentic storytelling. At the same time, they try to take the steering wheel out of your hands. When the creative is the targeting, you can't afford to let an algorithm distort your message.
The Mirage of Automatic Optimization
On paper, Advantage+ Creative Enhancements are a dream. They promise to automatically improve visual formatting, adjust design elements for engagement, and run algorithmic A/B tests to match your ad to the right audience. Meta justifies this by claiming the system needs creative diversity to find new pockets of users. By letting the AI tweak your assets, the platform supposedly helps you scale faster by testing thousands of micro variations.
The Reality: Brand Distortion and AI Slop
In practice, the lack of control is a disaster for brand integrity. Instead of high performing ads, teams are left with AI Slop consisting of distorted visuals and generic music that feel disconnected from the product's actual value.
The issue isn't just that they fail. It is that you cannot disable them at the account level. You are forced to manually revisit every single ad to opt out, which is a repetitive task that no one wants to be doing anymore, especially not in the 2026 AI era.
Some Features Take Time, Others Just Don't Get There
We've seen this movie before. Google Ads introduced Auto-apply Recommendations a long time ago, and it remains a pretty much useless feature to this day. On the other hand, the early days of PMax campaigns were criticized for a lack of transparency before they evolved into more stable systems. History shows that while AI is a powerful production staff, strategic control must always remain in human hands.
Ok, So How Do I Solve This?
In the end, to escape the manual grind of fixing Meta's mistakes, the most effective teams are turning to third party tools like Armada that allow full control over these enhancements by default. Unless you want to spend your days clicking through every ad set, you need a system that lets you ship ads that actually look like your brand.
